Top 10 Strategies to Successfully Enter New Markets Webinar by: Connie Palucka To make us understand the complexity and procedures that can be done when entering a new market, our professor, Dr. Velita, tasked us to watch the recorded webinar uploaded on the CatalystConnection channel on youtube. The webinar was entitled Top 10 Strategies to Successfully Enter New Markets which was clearly explained by the speaker, Connie Palucka. As the title is telling us, the recorded webinar discussed tips for successfully entering a new market. Throughout the webinar, the information shared by the speaker made new market development processes clear to us even more, considering that this concept is new to us. To start off, Palucka said that the very first thing to do upon entering a new market is to define the current market of the business. This can be accomplished by examining the company's current customer base and researching the competition. Marketers have to evaluate them and wei...
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